Designing a Pop-Up Space for Drunk Elephant Skin Care

This group project was all about designing a pop-up location for a brand that would reflect their identity as well as help grow their business. Drunk Elephant is a fairly new skincare brand that sells exclusively online and through Sephora stores. This new space would allow the brand to explore how a brick and mortar location would perform for them. My group explored demographic and psychographic information for Denver, the planned location for this hypothetical pop-up shop, and determined it to match the Drunk Elephant customer base. This presentation includes brand identity information, values, customer base information, plans and aesthetics for the shop experience, and financial information.

Published June 13, 2018.