Mansur Gavriel Jewelry: A Brand Extension

This project was a brand extension and product development exercise. The purpose of the project was to go through the full process of designing, manufacturing, shipping, buying, and selling a new product for an existing brand. I was assisted by fellow student Anthony O’Baner in the creation of this project. Together we styled the photoshoot for my collection of handmade jewelry for Mansur Gavriel. I created the tech packages and spec sheets for the pieces, as well as the buying and sales plans.

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All finished jewelry pieces were handmade by me.

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Published April 4, 2018.