Mansur Gavriel Jewelry: A Brand Extension
This project was a brand extension and product development exercise. The purpose of the project was to go through the full process of designing, manufacturing, shipping, buying, and selling a new product for an existing brand. I was assisted by fellow student Anthony O’Baner in the creation of this project. Together we styled the photoshoot for my collection of handmade jewelry for Mansur Gavriel. I created the tech packages and spec sheets for the pieces, as well as the buying and sales plans.
All finished jewelry pieces were handmade by me.
Published April 4, 2018.