Buying for the Future of Hermès
This retail buying simulation for Hermès is meant to demonstrate knowledge of factors affecting the competitive marketplace as well as strategies for driving profitability. The presentation provides a detailed history of the brand, company structure, state of the competitive marketplace, key competitors, significant trends for the buying season, and a 6-month buying plan. The 6-month buying plan shows sales, MDs, and inventory plans for a full buying season, well as the rationale for budget spending based on the research mentioned previously.
Published October 2017.