Mock Fashion Advertisements
My team was tasked to create four mock fashion advertisements that we believed carried the essence of the brand while also showcasing product. We were in charge of the production of photoshoots, styling, and creative direction. The exercise taught us to observe, re-imagine, and then portray key brand aesthetics in a new but recognizable way. My group collaborated with photographers, fibers majors, makeup artists, and SCAD models in order to put together a campaign we thought represented the brand well and could realistically be used to market their clothing. For this project, I was in charge of production design, which included shot lists, photoshoot inspiration, culling photos with photographers, and resource gathering.
Published April 25, 2017.